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Salesforce MCE-Admn-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Compliance and Security | - Privacy and regulatory compliance
|
| Topic 2: Automation and Journeys | - Automation Studio
|
| Topic 3: Email Marketing Operations | - Content and campaign execution
|
| Topic 4: Analytics, Reporting, and Optimization | - Tracking and reporting
|
| Topic 5: Subscriber and Data Management | - List and data management
|
Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:
Analyst of The Northern Trail Outfitters(NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of NTO's Business Units:
* Number of Sends
* Delivery Rate
* Overall Bounce Rate
* Block Bounce Rate
*Open Rate
* Click Rate
* Complaint Rate
* Unsubscribe Rate
Which email report should NTO's Marketing Analyst pull from Marketing Cloud to get this information?
- A. Email Send Report
- B. Campaign Email Tracking Report
- C. Email Performance Over Time Report
- D. Account Send Summary Report
Correct Answer: A 🗳️
Explanation: Only visible for Prep4pass members. You can sign-up / login (it's free).
Which two data structures could be configured to appear In the out-of-the-box Subscription Center? Choose2 answers
- A. Groups
- B. Data Extensions
- C. Lists
- D. Publication Lists
Correct Answer: C,D 🗳️
Explanation: Only visible for Prep4pass members. You can sign-up / login (it's free).
Northern Trail Outfitters wants to use Synchronized Data Sources to sync Contact data from Salesforce CRM.
However, they only want to sync records that they have identified as marketable.
Which filtering option in the synchronization settings could be used when configuring the Contact synced object?
- A. Select all records where custom boolean field is true
- B. Select all records created since a certain date
- C. Select all records that have an email address
Correct Answer: A 🗳️
A new employee is hired into the role of marketing analyst. This user should have access to all tracking data in Marketing Cloud, but no access to any send activities.
Which two default User Roles should be applied to this new user which provides this access to all channels, keeping the principle of least privilege in mind?
- A. Data Manager and Analyst
- B. Content Creator and Marketing Cloud Viewer
- C. Analyst and Marketing Cloud Viewer
Correct Answer: C 🗳️
Explanation: Only visible for Prep4pass members. You can sign-up / login (it's free).
A Marketing Cloud admin has been asked to get the last 30 days of Bounce data from their account.
What should the admin use to get granular bounce data in bulk in a pre-defined format?
- A. Automation Studio Query Activity
- B. Discover Deliverability Complaint Rate Report
- C. CSV download of bounce data in My Tracking
- D. Automation Studio Tracking Extract
Correct Answer: D 🗳️
Explanation: Only visible for Prep4pass members. You can sign-up / login (it's free).
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