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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

Question 1

Northern Trail Outfitters has started the process of integrating its Marketing Cloud account and Sales Cloud org through Marketing Cloud Connect.
Which configuration should be utilized for the API user created in Marketing Cloud?

A. API User checkbox is selected, no roles are assigned to user.
B. API User checkbox is deselected, Marketing Cloud Viewer role is applied.
C. API User checkbox is deselected, all available roles are assigned to user.
D. API User checkbox is selected, Administrator & Marketing Cloud Administrator roles are applied.

Question 2

Northern Trail Outfitters is investigating implementing MobileConnect to allow SMS messaging in their Brazil, Mexico, and Chilean subsidiaries. Each subsidiary has its own business unit and they are trying to determine if a single long code could be used for all markets.
What functionality would tie to additional long code implementation?

A. Do they need to support different From Names by country?
B. Do they need to support inbound messages in each country?
C. Do they need to have independent reporting on SMS sends by country?
D. Do they need to support UTF-8 characters in their SMS?

Question 3

Northern Trail Outfitters wants to import their Sales Cloud data into Marketing Cloud to leverage it within Journey Builder. They have approximately 10 million customers and the data needs to be available with a delay of no more than 30 minutes. Only customers where the consent checkbox is selected in Sales Cloud should be imported, which represents approximately half of their customer database.
What should they implement?

A. Import from Salesforce Report in Automation Studio
B. Event Data from the Entry Event in Journey Builder
C. All Subscribers, since these are synchronized in real time
D. Synchronized Data Extensions with a filter

Question 4

Northern Trail Outfitters (NTO) plans on sending SMS and push notifications together with emails as part of a new customer onboarding journey.
What should a consultant recommend as a unique identifier for each subscriber?

A. A number field such as subscriber ' s phone number for Contact Key.
B. A GUID or another generated ID for Contact Key.
C. A common field like Physical Address for Contact Key.
D. An email address for Contact Key.

Question 5

Northern Trail Outfitters wants to export a data file to its SFTP using Automation Studio. The file should contain all subscribers who did not receive their intended email in the last 24 hours. The automation will be scheduled to run each day.
Which activity is required in the automation?

A. SQL Query Activity
B. Data Extract Activity
C. Report Definition Activity
D. SendLog Extract

Solutions: