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Marketing Cloud Developer Exam Reference
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Marketing Cloud Developer Certification Exam formate below
- Number of Questions: 60
- Language: English
- Length of Examination: 105 minutes
- Passing score: 63%
- Format: Multiple choices, multiple answers
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-dev---MCE-Dev-201
Salesforce Marketing-Cloud-Developer Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Marketing Cloud APIs | 20% | - Work with API endpoints for data operations - Utilize REST and SOAP APIs for integrations - Create and manage API integrations - Implement API authentication methods |
| Platform Architecture | 15% | - Implement triggered send architectures - Build automations in Automation Studio - Design solutions using Journey Builder - Configure and use Query Activities - Create and manage CloudPages |
| Security and Data Governance | 12% | - Apply data retention policies - Implement role-based access controls - Configure data privacy and compliance settings - Manage API key security and OAuth flows |
| Contact Handling | 14% | - Use contact model concepts effectively - Implement contact segmentation and filtering - Handle contact identity resolution - Manage contact attributes and data |
| AMPscript and Server-Side JavaScript | 23% | - Write AMPscript for email content personalization - Use AMPscript functions for data manipulation - Debug and troubleshoot AMPscript and SSJS code - Implement AMPscript in email, CloudPages, and landing pages - Write Server-Side JavaScript for custom functionality |
| Data Modeling | 16% | - Design and implement data models using Data Extensions - Utilize Data Views for data access - Implement data import and export processes - Define contact data structure and contact key - Implement data relationships (one-to-one, one-to-many) |
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