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IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. The 'Sell' customer interaction platform provides capabilities for all but which of the following?

A) Cross-channel commerce.
B) Customer data mining.
C) Complex B2B sales processes.
D) Extended brand experience.

2. What are Smarter Commerce 'Service' offerings focused on?

A) Up-sell potential via call center interaction.
B) Driving the customer to the call center sales channel.
C) Flawless service across all customer interactions to anticipate needs and maintain loyalty.
D) Integrating the supply chain in order to support the call center.

3. While they each can be deployed to support other non-IBM platforms, what is the key synergy in a joint WebSphere Commerce and Coremetrics deployment?

A) Recognized best of breed customer interaction platform.
B) Rapid time to value, based on pre-integration and common marketing constructs.
C) Recognized best of breed web analytics and 1:1 marketing.
D) Support for social networks, affiliates, and content aggregators.

4. Supply chain visibility _____________________________

A) is focused primarily on business dashboards
B) automatically handles all exceptions
C) coalesces a myriad of information to automate response and highlight exceptions
D) applies marketing techniques to supply chain management

5. Which of the following is an example of a Smarter Commerce offering in the Marketing phase of the commerce cycle?

A) Unica
B) All of the above.
C) Customer segmentation.
D) Cross-channel campaign management.

Solutions: