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Oracle 1Z0-340-24 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Security & Administration | 12% | - User creation and security groups - Asset permissions and contact-level security - Company and instance settings |
| Topic 2: Campaign & Program Automation | 12% | - Program Builder and Program Canvas features - Campaign Canvas configuration and usage - Automation logic and workflow design |
| Topic 3: Eloqua Fundamentals & Data Model | 15% | - Data enhancement and AppCloud usage - Data objects, relationships and data capture - Platform architecture and core concepts |
| Topic 4: Data Management & Import/Export | 14% | - Contact/account fields, views and custom objects - Data standardization and prioritization - Data import/export tools and automation |
| Topic 5: Implementation Overview | 10% | - Major milestones and key deliverables - Prerequisite documents and required attendees |
| Topic 6: CRM Integration & Advanced Services | 13% | - Integration setup, troubleshooting and closed-loop reporting - Sales tools, reporting, lead scoring and AI capabilities - Supported CRM integrations and components |
| Topic 7: Branding, Deliverability & Email Management | 13% | - Subscription and preference management - IP warming and deliverability setup - Email configuration, personalization and compliance |
| Topic 8: Forms, Landing Pages & Tracking | 11% | - Tracking script and microsite setup - Form creation, advanced techniques and external integration - Landing page configuration and customization |
Oracle Eloqua Marketing 2024 Implementation Professional Sample Questions:
Which three are types of SmartStarts? (Choose three.)
- A. Universal SmartStart
- B. Enhanced SmartStart
- C. Enterprise SmartStart
- D. Standard SmartStart
- E. Complete SmartStart
Correct Answer: C,D,E 🗳️
Your client wants to send a notification email to the assigned sales representative of the contact submitting the form. Contacts have one of 2,000 possible sales representatives' names assigned to them within the Salesperson contact field.
How do you configure this? (Choose the best answer.)
- A. Send form submitter to a Campaign Canvas and send an email using a signature rule, where Salesperson is the key identifier.
- B. Create a picklist of sales representatives' email addresses and the corresponding Sales Rep contact field, and use the "Send Notification Email" processing step.
- C. There is no functionality that currently exists in Eloqua to configure this solution, and your client would require custom coding.
- D. Send form submitter to a custom object that has a data services step to direct the newly created record to a Program Canvas to send emails.
Correct Answer: B 🗳️
While configuring the out-of-box subscription management page, your client mentions that they want to include several brand logos in the page. How do you configure this?
Response:
- A. Upload a single image with all logos to the Company Defaults area.
- B. Create a landing page with a custom subscription form.
- C. Edit the hyperlink on the email footers to pass an image query string through when the link is clicked.
- D. Create dynamic content and add it to the subscription management page.
Correct Answer: D 🗳️
How do you define a sender's mailing IP reputation?
- A. a score based on how many people "liked" the sender on Facebook and clicked through to the landing
- B. the number of email recipients that do NOT unsubscribe from emails and update their email preferences
- C. a measure of the sender's mailing deliverability, based on complaints, blacklisting, bouncebacks, and spam
- D. the value put on the email recipients' well-received comments from the message content
Correct Answer: C 🗳️
After a Data Import has been created and saved, which two import settings can be modified? (Choose two.)
- A. Import Purpose
- B. Import Name
- C. Priority Source
- D. Schedule
Correct Answer: C,D 🗳️





