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Facebook Certified Community Manager Sample Questions:

1. A large parenting support group is open to all parents. It began in the UK without any advertising and now has a global community with members mainly in English-speaking countries.
The other location demographics are much smaller in size than the UK base but are steadily growing.
The group wants to be more culturally inclusive.
Which strategy can the community manager use to include all audience segments?

A) Research and change the content types to align with the demographics of all community members.
B) Increase engagement-type posts and use only new content to create engagement.
C) Ask members which types of tools and content they want more of.
D) Repurpose content by reviewing and recycling previous posts.

2. A community with a strong online and in-person offering received funding 12 months ago to grow and scale the community globally. To secure similar future funding opportunities and brand partnerships, the community manager needs to compile a report that shows that the community achieved its goals with the original funding.
Which data should the community manager include in this report?

A) Compile insights that include dates, demographics of members across the community and growth numbers
B) Show a graph that includes online and offline community membership growth numbers for the past 5 years
C) Share quotes and a detailed word cloud to illustrate key sentiments and powerful member recommendations
D) Compile a set of community recommendations and testimonials with individual demographic information

3. A local museum is opening a new exhibition. The museum director asks the community manager to use social media to generate excitement for the new exhibition. The community manager runs an organic campaign on Facebook through a mix of influencer posts, visitor testimonials and press quotes.
Which approach should the community manager use to measure how well received the exhibition was?

A) Determine the sentiment by scanning positive and negative comments
B) Analyze the reach of exhibition-related posts through Ads Manager
C) Record the total number of campaign comments through native insights
D) Measure the engagement rate on the influencers' posts

4. The community manager of a 25,000 member rock painting community in Dublin is concerned about low engagement in the group over the last six months and wants to increase conversations between members.
Which three actions should the community manager take to achieve this goal? (Choose 3)

A) Remove members who have not posted or commented in the last month
B) Revise the content calendar to focus on member engagement tools
C) Message every member of the community individually to ask them to engage more
D) Highlight the top engaging contributors in regular announcements to the community
E) Survey the community and reposition the content in line with their feedback

5. A local art museum decides to launch an invite-only community for people who purchased a museum membership. The community manager needs to create a report about the group's first month and wants to focus specifically on engagement.
Which two KPIs should the community manager include in the first report about the group? (Choose 2)

A) New members over time
B) Posts created by administrators
C) Members who invited friends
D) Number of comments

Solutions: