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Adobe AD0-E560 Exam Syllabus Topics:

Adobe Marketo Engage Architect Master Sample Questions:

1. What is a primary benefit of implementing naming conventions in Marketo?

A) Simplifies campaign management and reporting
B) Ensures faster email delivery
C) Increases engagement rates
D) Improves campaign aesthetics

2. What is the primary objective of an enablement rollout plan?

A) Automate marketing workflows
B) Enhance email deliverability
C) Educate stakeholders on system usage
D) Increase system uptime

3. What methods can be used to track attribution in Marketo? (Choose two)

A) Integration with CRM
B) Adjusting Smart Campaign Filters
C) Creating Static Lists
D) Use of Program Tags

4. What actions can improve email deliverability? (Choose two)

A) Regularly cleaning the email list
B) Disabling recipient preferences
C) Increasing email frequency
D) Warming up IP addresses

5. Unicorn reaches its Salesforce API limit daily, which causes a backlog of issues in each system. The workflow of the employees who have to use them is also heavily affected by this issue. It takes hours to days for the correct data to come into Adobe Marketo Engage and Salesforce, but it's important for new leads to be synced after creation as soon as possible. The IT team has reviewed which applications are using the API and suspect Marketo Engage is the culprit.
Before raising their API limit, which two tasks should an architect perform to resolve this issue? (Choose two.)

A) Change from using 'Add to Salesforce Campaign' smart campaign workflow step, and instead, use the native 'Marketo Program/Campaign' sync setup.
B) Change any additional Smart Campaigns with the 'Sync to SFDC' workflow steps into batch campaigns that run daily to reduce load.
C) Change any additional Smart Campaigns with the 'Sync to SFDC' workflow steps to Request Campaign that runs daily to reduce load.
D) Change any third-party form integrations into Marketo Engage or Salesforce forms to cut down on additional API usage.
E) Remove any additional 'Sync to SFDC' Workflow steps in Smart Campaigns other than the dedicated ones managing the sync.

Solutions: