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HP HP2-B85 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Competitive Positioning | 10% | - HP differentiators vs competitors - Value proposition and ROI communication |
| Topic 2: Solutions & Applications | 15% | - Supplies and service options - Horizontal and vertical industry use cases - Document workflow and software solutions |
| Topic 3: Customer Needs & Sales Process | 25% | - Understanding customer business challenges - Imaging and printing assessment methodology - Matching solutions to customer requirements |
| Topic 4: HP Imaging and Printing Portfolio | 30% | - Large format and production printing - Inkjet and LaserJet product families - MFP and digital sending solutions |
| Topic 5: Technology & Benefits | 20% | - Printing technologies and specifications - Energy efficiency and environmental features - Security and manageability features |
HP Imaging and Printing Sales Fundamentals Sample Questions:
Why does HP continue to lead the imaging and printing industry? (Select two.)
- A. less expensive products/services
- B. marketing expertise
- C. more printing formats
- D. broadest product portfolio
- E. product reliability
Correct Answer: D,E 🗳️
Which useful functionality does a hard disk add to HP LaserJets and MFPs?
- A. job storage
- B. CD/DVD creation
- C. job accounting
- D. wireless printing
Correct Answer: A 🗳️
What are the advantages of in-house color printing compared to color printing that is outsourced to a print shop? (Select three.)
- A. It is easier to target specific customers in personalized ways.
- B. Since customer and market data is static, large numbers of documents can be printed.
- C. It is inexpensive and easy to do complex document finishing in-house.
- D. It is simple to add metallic toners and embossing when printing in-house.
- E. Printing can be done quickly since there is no set-up or lead time required.
- F. Smaller quantities of documents can be printed as needed.
Correct Answer: A,E,F 🗳️
Which HP technology is designed to simplify printer driver management?
- A. HP Easy Printer Care
- B. HP Color Access Control
- C. HP Universal Print Driver
- D. HP Instant Support
Correct Answer: C 🗳️
What is the primary reason you make more profit by attaching accessories to HP printer and MFP sales?
- A. Attaching accessories increases transaction time with a customer and increases opportunity to cross-sell.
- B. When customers use accessories, they use the product more which results in their buying more supplies.
- C. The accessories can be ordered from the web, so you do not have to spend time on it.
- D. The margin on accessories is often much larger than on the core product.
Correct Answer: D 🗳️
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