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Google Search Advertising Advanced Exam Practice Test Sample Questions:
1. Which of the following tools is used to generate new ideas for the Keywords including Negative Keywords?
A) Keyword Tool
B) AdWords Editor
C) Traffic Estimator
D) Placement Tool
2. Julie's company has created a video ad for the Google Content Network and she has elected to use the CPC pricing. Julie's manager is concerned that the CPC pricing will be expensive, as the company will have to pay each time the video is played. What should Julie tell her manager about the costs of the CPC pricing?
A) The company will pay for each click to watch the video.
B) The company will pay for each click on the video that leads a user to the destination websit e.
C) The company will pay for each click on the video's stop button, as video ads are being playing automatically.
D) The company will pay for each click to watch the video, as long as the person watches the video in its entirety.
3. You are managing a Google AdWords account for your company. Your manager informs you that she wants you to create a daily budget of $75 and hit this budget everyday in Google ads, but also get the most clicks as possible for this budget. Considering this scenario, which of the
following tools will help you hit your daily budget of $75, and still maximize the clicks you receive?
A) Use the automatic bidding option
B) Use the conversion optimizer
C) Use the ad scheduling option
D) Use a CPM ad campaign
4. Which of the following tools is used to manage multiple Google AdWords accounts?
A) Keyword Tool
B) Picasa
C) My Client Center
D) Campaign Manager
5. Which of the following is required to raise awareness and visibility of a product or service?
A) Branding
B) Tracking
C) Clickthrough rating
D) Monitoring
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: B | Question # 3 Answer: A | Question # 4 Answer: C | Question # 5 Answer: A |





