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Microsoft MB-260 Exam Overview:
| Certification Vendor: | Microsoft |
|---|---|
| Exam Name: | Microsoft Customer Data Platform Specialist |
| Exam Number: | MB-260 |
| Passing Score: | 700 (scale 1-1000) |
| Exam Format: | Scenario-based, Multiple choice, Sequencing, Drag-and-drop |
| Certificate Validity Period: | Retired as of November 30, 2024 |
| Available Languages: | Simplified Chinese, Japanese, German, Spanish, English, French, Italian, Portuguese (Brazil) |
| Exam Price: | 165 USD |
| Real Exam Qty: | 40-60 |
| Exam Duration: | 120 minutes |
| Recommended Training: | Microsoft Learn Learning Path Official MB-260 Study Guide |
| Exam Registration: | Microsoft Registration Page Pearson VUE |
| Sample Questions: | ![]() |
| Exam Way: | Online proctored or onsite at Pearson VUE test centers |
| Pre Condition: | No mandatory prerequisites; recommended: 6+ months experience with Dynamics 365 Customer Insights, Power Query, Dataverse, and Power Platform |
| Official Syllabus URL: | https://learn.microsoft.com/en-us/certifications/exams/mb-260/ |
Microsoft MB-260 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Administer Customer Insights - Data | 5-10% | - Manage environment settings - Monitor data refreshes - Ensure data privacy and consent - Apply security and compliance policies |
| Configure measures and segments | 15-20% | - Define segment logic - Apply filters and conditions - Create and manage measures |
| Design Dynamics 365 Customer Insights - Data solutions | 5-10% | - Describe functionality and components
|
| Configure third-party connections and exports | 5-10% | - Set up data destinations - Export data to external systems - Integrate with Dynamics 365 apps |
| Create customer profiles through data unification | 35-40% | - Define match rules - Verify unified profiles - Manage relationships and activities - Configure merge policies |
| Ingest data into Customer Insights - Data | 10-15% | - Connect to data sources
|
| Implement AI predictions | 5-10% | - Configure built-in models
|
MB-260 Exam Facts, Early Starts and Safety Nets
- Configure measures and segments (15-20%)
- Administer Customer Insights - Data (5-10%)
- Ingest data into Customer Insights - Data (10-15%)
Microsoft Customer Data Platform Specialist Sample Questions:
Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
You are a Customer Data Platform Specialist. Your company's information technology department already ingested a CSV file with column names in the first row into audience insights. You are asked to clean and transform the data to get it ready for unification.
What can you do to satisfy the requirements?
Solution: Clean the data by removing any rows with nulls and deleting any leading zeros on the primary key.
Click "Next" and your data is now ready for unification.
Does this meet the goal?
- A. Yes
- B. No
Correct Answer: B 🗳️
Explanation: Only visible for Prep4pass members. You can sign-up / login (it's free).
You created a Microsoft Dynamics 365 Customer Insights environment for testing by copying the configuration of the production environment.
You need to make sure the new environment is operational and satisfies all relevant requirements.
Which three steps should you perform after creating the new environment? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
- A. Enter credentials for the data source that contains sales CRM contacts.
- B. Add role assignments to grant access to marketing team members.
- C. Recreate the data source that contains EcommerceCustomer.
- D. Remove export destinations and disable scheduled refreshes.
- E. Recreate the data source that contains sales CRM contacts.
Correct Answer: A,B,E 🗳️
You are a Customer Data Platform Specialist. You are creating a new measure for business accounts (B2B) in audience insights.
One of the requirements for the new business-level measure is to add a dimension of the city for each business account.
What is needed to ensure that this measure is created as a business-level measure instead of a customer-level measure?
- A. Remove the default "AccountlD" dimension when creating the measure.
- B. Remove the default "CustomerlD* dimension when creating the measure.
- C. Use the default "AccountID" dimension when creating the measure.
- D. Use the default "CustomerlD* dimension when creating the measure.
Correct Answer: B 🗳️
You are a Customer Data Platform Specialist. You need to create relationships to connect entities so that they can be further used in defining segments and measures by the marketing team.
Which three relationship types are available in audience insights? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
- A. Editable custom relationships, created and configured by users
- B. Non-editable system relationships, which are created automatically from ingesting data sources
- C. Editable inherited relationships, created by the system as part of the data unification process
- D. Non-editable system relationships, created by the system as part of the data unification process
- E. Non-editable inherited relationships, which are created automatically from ingesting data sources
Correct Answer: A,D,E 🗳️
Explanation: Only visible for Prep4pass members. You can sign-up / login (it's free).
An organization is using Microsoft Power Query when connecting to data sources in Microsoft Dynamics 365 Customer Insights. You need to load eCommerce Contacts to Dynamics 365 Customer Insights using Microsoft Power Query. Which is an appropriate action to take when using Microsoft Power Query to ingest data?
- A. You must select Microsoft Power Query as an import method when creating the data source
- B. If a system process uses a Microsoft Power Query data source, you can simultaneously edit the data source.
- C. You can have Microsoft Power Query automatically recognizes header rows in files when you use the Text/CSV connector.
- D. After you saw a Microsoft Power Query data source you have to manually trigger the initial refresh process.
Correct Answer: B 🗳️





