Microsoft MB-260 : Microsoft Customer Data Platform Specialist

MB-260 real exams

Exam Code: MB-260

Exam Name: Microsoft Customer Data Platform Specialist

Updated: Sep 19, 2026

Q & A: 120 Questions and Answers

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About Microsoft MB-260 Exam

Starting early changes everything about exam preparation: order your MB-260 materials from Prep4pass now and 120 practice questions for the MB-260 exam spread comfortably across the weeks ahead, with verified answers and time to spare instead of a frantic final night.

Microsoft MB-260 Exam Overview:

Certification Vendor:Microsoft
Exam Name:Microsoft Customer Data Platform Specialist
Exam Number:MB-260
Passing Score:700 (scale 1-1000)
Exam Format:Scenario-based, Multiple choice, Sequencing, Drag-and-drop
Certificate Validity Period:Retired as of November 30, 2024
Available Languages:Simplified Chinese, Japanese, German, Spanish, English, French, Italian, Portuguese (Brazil)
Exam Price:165 USD
Real Exam Qty:40-60
Exam Duration:120 minutes
Recommended Training:Microsoft Learn Learning Path
Official MB-260 Study Guide
Exam Registration:Microsoft Registration Page
Pearson VUE
Sample Questions:Free Download Microsoft MB-260 prep pass
Exam Way:Online proctored or onsite at Pearson VUE test centers
Pre Condition:No mandatory prerequisites; recommended: 6+ months experience with Dynamics 365 Customer Insights, Power Query, Dataverse, and Power Platform
Official Syllabus URL:https://learn.microsoft.com/en-us/certifications/exams/mb-260/

Microsoft MB-260 Exam Syllabus Topics:

SectionWeightObjectives
Administer Customer Insights - Data5-10%- Manage environment settings
- Monitor data refreshes
- Ensure data privacy and consent
- Apply security and compliance policies
Configure measures and segments15-20%- Define segment logic
- Apply filters and conditions
- Create and manage measures
Design Dynamics 365 Customer Insights - Data solutions5-10%- Describe functionality and components
  • 1. Microsoft Fabric integration
    • 2. Near real-time updates support
      • 3. B2C vs B2B profile differences
        • 4. API and use cases overview
          Configure third-party connections and exports5-10%- Set up data destinations
          - Export data to external systems
          - Integrate with Dynamics 365 apps
          Create customer profiles through data unification35-40%- Define match rules
          - Verify unified profiles
          - Manage relationships and activities
          - Configure merge policies
          Ingest data into Customer Insights - Data10-15%- Connect to data sources
          • 1. Dataverse, Azure, and Common Data Model
            • 2. Managed vs customer-owned data lake
              - Transform and cleanse data
              • 1. Use Power Query for data shaping
                • 2. Configure incremental refreshes
                  Implement AI predictions5-10%- Configure built-in models
                  • 1. Sentiment analysis
                    • 2. Churn prediction
                      • 3. Product recommendations
                        • 4. Customer lifetime value
                          - Integrate custom Azure ML models

                          MB-260 Exam Facts, Early Starts and Safety Nets

                          Do not worry — it happens more often than you might think, and Prep4pass will exchange the product for the correct exam one time at no charge. To avoid the mix-up entirely, double-check the code on your registration confirmation before paying, and use the free demo to confirm the Microsoft Customer Data Platform Specialist material matches the exam you actually booked. Either way, support sorts it out quickly.
                          Book through the official channel: Microsoft Registration Page Pearson VUE Create an account, select a test center or online proctoring, choose your date, and pay the exam fee to confirm your seat.
                          About 40-60 questions in 120 minutes minutes. The Prep4pass software version recreates that scene for unlimited rehearsal, and 120 practice questions for the MB-260 exam give you plenty of material to run through it.
                          The official Microsoft Customer Data Platform Specialist outline weights its topics like this:
                          • Configure measures and segments (15-20%)
                          • Administer Customer Insights - Data (5-10%)
                          • Ingest data into Customer Insights - Data (10-15%)
                          Spend the bulk of your hours where the points are, and test each domain with the Prep4pass bank as you finish it.
                          Because time is the one resource you cannot buy back. An early start lets the MB-260 material breathe: a first pass through the Microsoft Customer Data Platform Specialist bank to map the territory, timed simulations to build pace, and a calm final review instead of a desperate cram. It also means every update released during your preparation reaches you automatically, so you always study the latest version. Earlier really is easier.
                          No mandatory prerequisites; recommended: 6+ months experience with Dynamics 365 Customer Insights, Power Query, Dataverse, and Power Platform
                          The passing mark is 700 (scale 1-1000) and the exam fee is 165 USD. Since retakes charge that fee again, thorough preparation with verified Prep4pass material is money well spent.
                          Because the safety nets are real: 120 practice questions for the MB-260 exam with verified answers, a free demo before you pay, a one-time exchange if you pick the wrong exam code, updates sent to you the moment they release for 365 days, support that answers within about three hours even on official holidays, and a conditional refund policy behind it all. Preparation stays calm when the logistics take care of themselves.
                          Official MB-260 Study Guide Microsoft Learn Learning Path Pair structured official training with the verified Prep4pass bank, and you cover both the theory and the exam-hall rehearsal.

                          Microsoft Customer Data Platform Specialist Sample Questions:

                          Question #1

                          Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
                          You are a Customer Data Platform Specialist. Your company's information technology department already ingested a CSV file with column names in the first row into audience insights. You are asked to clean and transform the data to get it ready for unification.
                          What can you do to satisfy the requirements?
                          Solution: Clean the data by removing any rows with nulls and deleting any leading zeros on the primary key.
                          Click "Next" and your data is now ready for unification.
                          Does this meet the goal?

                          • A. Yes
                          • B. No
                          Reveal Solution  Discussion  0

                          Correct Answer: B  🗳️

                          Explanation: Only visible for Prep4pass members. You can sign-up / login (it's free).

                          Question #2

                          You created a Microsoft Dynamics 365 Customer Insights environment for testing by copying the configuration of the production environment.
                          You need to make sure the new environment is operational and satisfies all relevant requirements.
                          Which three steps should you perform after creating the new environment? Each correct answer presents part of the solution.
                          NOTE: Each correct selection is worth one point.

                          • A. Enter credentials for the data source that contains sales CRM contacts.
                          • B. Add role assignments to grant access to marketing team members.
                          • C. Recreate the data source that contains EcommerceCustomer.
                          • D. Remove export destinations and disable scheduled refreshes.
                          • E. Recreate the data source that contains sales CRM contacts.
                          Reveal Solution  Discussion  0

                          Correct Answer: A,B,E  🗳️

                          Question #3

                          You are a Customer Data Platform Specialist. You are creating a new measure for business accounts (B2B) in audience insights.
                          One of the requirements for the new business-level measure is to add a dimension of the city for each business account.
                          What is needed to ensure that this measure is created as a business-level measure instead of a customer-level measure?

                          • A. Remove the default "AccountlD" dimension when creating the measure.
                          • B. Remove the default "CustomerlD* dimension when creating the measure.
                          • C. Use the default "AccountID" dimension when creating the measure.
                          • D. Use the default "CustomerlD* dimension when creating the measure.
                          Reveal Solution  Discussion  0

                          Correct Answer: B  🗳️

                          Question #4

                          You are a Customer Data Platform Specialist. You need to create relationships to connect entities so that they can be further used in defining segments and measures by the marketing team.
                          Which three relationship types are available in audience insights? Each correct answer presents a complete solution.
                          NOTE: Each correct selection is worth one point.

                          • A. Editable custom relationships, created and configured by users
                          • B. Non-editable system relationships, which are created automatically from ingesting data sources
                          • C. Editable inherited relationships, created by the system as part of the data unification process
                          • D. Non-editable system relationships, created by the system as part of the data unification process
                          • E. Non-editable inherited relationships, which are created automatically from ingesting data sources
                          Reveal Solution  Discussion  0

                          Correct Answer: A,D,E  🗳️

                          Explanation: Only visible for Prep4pass members. You can sign-up / login (it's free).

                          Question #5

                          An organization is using Microsoft Power Query when connecting to data sources in Microsoft Dynamics 365 Customer Insights. You need to load eCommerce Contacts to Dynamics 365 Customer Insights using Microsoft Power Query. Which is an appropriate action to take when using Microsoft Power Query to ingest data?

                          • A. You must select Microsoft Power Query as an import method when creating the data source
                          • B. If a system process uses a Microsoft Power Query data source, you can simultaneously edit the data source.
                          • C. You can have Microsoft Power Query automatically recognizes header rows in files when you use the Text/CSV connector.
                          • D. After you saw a Microsoft Power Query data source you have to manually trigger the initial refresh process.
                          Reveal Solution  Discussion  0

                          Correct Answer: B  🗳️

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