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IBM ICS Social Software Sales Mastery Test v2 Sample Questions:

1. What is one of IBM's key differentiators when it comes to delivering a Social Business solution?

A) We offer only cloud-based solutions
B) We offer a single, rigid stack that needs to be installed as a single, inflexible solution
C) We offer a flexible Social Business platform where customers can pick and choose what they need according to their business model
D) We offer Facebook log-in credentials

2. Three key attributes to focus on for designing for reputation and risk management are: have a plan, be proactive and fast, and __________________.

A) be transparent with two-way dialog
B) limit access to social media site by employees and partners
C) ensure that strategies are pushed down into the organization
D) do not respond to negative statements in social media sites

3. What can Social Business can be defined as?

A) External-facing channels that only Public Relations and Marketing utilize
B) Applying social tools across the entire organization for a broader return on investment
C) Popular sites like Facebook and Twitter that only distract workers
D) A subset of Social Media

4. How do you measure the value of a Social Business implementation for a customer?

A) By how many "likes" they get on their Facebook page
B) By measuring key outcome-based goals that track return on investment for key strategies
C) By the size of the purchase order they sign
D) By how satisfied the employees are

5. What can you tell your customer about what is happening in the marketplace?

A) The pace of adoption of new technologies is slowing down.
B) The world is becoming simpler and focused.
C) The world is becoming more instrumented, interconnected, and intelligent.
D) The world is becoming less instrumented and interconnected.

Solutions: