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Salesforce Interaction-Studio-Accredited-Professional Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Data Integration and Management | 25% | - Data sources and identity resolution - Sitemap configuration - Integration with Salesforce and Marketing Cloud |
| Topic 2: Journey Design, Activation and Analytics | 15% | - Customer journey design - Reporting, analytics and optimization - Campaign activation and delivery |
| Topic 3: Audience Segmentation and Personalization | 20% | - Audience builder and segmentation logic - Content creation and personalization rules - Rule-based and Einstein-powered decisioning |
| Topic 4: Interaction Studio Fundamentals | 20% | - Solution overview and architecture - Platform navigation and interface - Core capabilities and use cases |
| Topic 5: Setup and Administration | 20% | - User roles and permissions - Compliance and data governance - Account and workspace configuration |
Salesforce Interaction Studio Accredited Professional Sample Questions:
1. What are the two main functions of the Event API? (select 2)
A) Process GDPR data or deletion requests
B) Capture user attributes and actions
C) Return campaign responses
D) Bulk load externalcampaign data
2. What are IS machine learning powered algorithms called?
A) Data Science Workbends
B) Einstein Recipe
C) Einstein Decisions
D) Machine Learning Tools
3. Which data feed integrates external system data into a user's profile levargaing identity attributes?
A) User Feed
B) Catalog Feed
C) Interaction feed
D) Identity feed
4. What are the three types of ingredients available for a recipe?
A) Co-Occurrence
B) Catalog-based and Trending
C) Machine Learning
D) Promotions
E) Recommendations
5. What are the three types of mobile campaigns a business user can create in IS?
A) SMS Text Message
B) In-App Notification
C) JSON Data A
D) Push Message
E) BrowserNotification
Solutions:
| Question # 1 Answer: B,C | Question # 2 Answer: B | Question # 3 Answer: A | Question # 4 Answer: A,B,E | Question # 5 Answer: B,D |





