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GCCC SCMP Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Strategy and Planning | - Communication strategy development
|
| Topic 2: Principles of Strategic Communication | - Research and Analysis
|
| Topic 3: Implementation and Management | - Execution of communication plans
|
| Topic 4: Evaluation and Measurement | - Performance measurement
|
GCCC Strategic Communication Management Professional Sample Questions:
The corporate communication function in a large corporation should report to which business unit?
- A. Investor Relations
- B. Marketing and Advertising
- C. Human Resources
- D. CEO or other top executive
Correct Answer: D 🗳️
Explanation: Only visible for Prep4pass members. You can sign-up / login (it's free).
A communication department is overwhelmed with work and company leadership has delegated two additional high-priority projects that will require significant staff time. As part of a request for an increase to the budget to complete the projects, the communication manager should:
- A. Demonstrate to leadership how current communication projects are prioritized according to resources and skill sets that are available.
- B. Indicate the volume of deliverables the department has produced during the last year to demonstrate how overworked the department is.
- C. Ask for an increase that will bring resources to at least the average for other companies in a benchmarking study.
- D. Suggest that current work be given to another department so communication staff could work on the new projects.
Correct Answer: A 🗳️
Explanation: Only visible for Prep4pass members. You can sign-up / login (it's free).
Which of the following should be the PRIMARY goal of a multi-departmental leadership team that is working to improve the organization's crisis plan?
- A. Build a simulation exercise to ensure the team is ready.
- B. Build a plan that the team will revisit annually.
- C. Build a plan to ensure stakeholders continue to trust the leaders through a crisis.
- D. Build a culture of crisis preparedness over time.
Correct Answer: C 🗳️
Explanation: Only visible for Prep4pass members. You can sign-up / login (it's free).
Which of the following contains the MOST important components in a strategic planning template to help the leadership team quickly understand and prioritize projects submitted by each business unit for the coming year?
- A. Detailed Problem Statement, Potential Solutions, Action Items, Timeline, and Budget
- B. Executive Summary, Key Performance Indicators, Industry Analysis, Financial Projections, and Timeline
- C. Key Stakeholders, Historic Trends, Messaging Strategies, Anticipated Results, and Assessment
- D. Corporate Goals, Mission Statement, Action Items, Communication Plan, and Monitoring & Evaluation
Correct Answer: A 🗳️
Explanation: Only visible for Prep4pass members. You can sign-up / login (it's free).
What is the MOST important factor that a communication leader should consider when deciding whether to engage stakeholders on a contentious societal issue?
- A. Alignment with business goals
- B. Timing of a response
- C. Consistency with company values
- D. Using appropriate channels
Correct Answer: C 🗳️
Explanation: Only visible for Prep4pass members. You can sign-up / login (it's free).
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