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NEW QUESTION 37
You send the same email campaign out on the first Tuesday of every month to announce the month's specials.
You are interested in comparing how subscribers responded to the emails in the first three days following the send date during the last three months.
How should you configure a report to do this?
- A. Create a report with Dimension=Campaign-Launch Date for each campaign, desired performance measures, and date measure = Interval. Configure this measure to include 0 - 3 days from launch.
- B. Create a report with Dimension=Campaign-Launch Date for each campaign and select the da measure = Sent Date. Configure this measure as of three days from launch.
- C. Create a separate report for each Campaign with performance measures within the Sent Date range for the first three days from launch. Export each report into Excel to assemble a summary report.
- D. Select the 30-day Campaign Performance Report, select just the campaigns desired, and the filter by "3 Days since Launch".
- E. Select the 90-day Campaign Performance Report, select the campaigns and measures desired, and then just filter by "First 3 Days after Send".
Answer: A
NEW QUESTION 38
How should you set up files that list all the daily Opt-In and Opt-Out events collected by Responsys?
- A. An export of the profile list can be done on a daily basis. From this file, the Opt-In and Opt-Out can be extracted using a tool such as Excel.
- B. Create a SQL view that retrieves the Opt value column. Using Oracle Database Developer, connect to your Responsys database and pull the view data.
- C. An Event Data Feed export can be created to run on a daily basis with Opt-In and Opt-Out event types selected.
- D. In Program, you can use the SetData element to set this value to a supplemental table created to collect this information. The supplemental table can then be exported on a daily basis.
Answer: C
NEW QUESTION 39
A subscriber opens an email with Conversion Tracking on, clicks a link, but does not purchase. The next day, this subscriber receives a second email with Conversion Tracking on with a follow-up offer, clicks a link, but still does not purchase. The subscriber bookmarks the URL, and on the third day, returns to the webpage and finally makes a purchase.
Assuming the conversion cookie is not deleted, how will the transaction be tracked or attributed?
- A. Because the final purchase was made by a visit directly to the webpage, the purchase isconsidered a web transaction and no email attribution is registered.
- B. The purchase transaction is attributed to the first campaign that the recipient opened and clicked.
- C. The purchase transaction is attributed to both email campaigns.
- D. The purchase transaction is attributed to the second campaign (most recent) that the recipient opened and clicked.
Answer: D
NEW QUESTION 40
Identify three valid data type definitions for defining fields in a Responsys data source. (Choose three.)
- A. Time stamp
- B. Binary string
- C. Currency
- D. Memo text - unlimited number of characters
- E. Number
- F. Medium text - up to 100 characters
Answer: A,D,E
Explanation:
Explanation
Reference
http://help4.responsys.net/customercenter/riuas/data-types-fieldnames.htm
NEW QUESTION 41
You need to set up a program to enable an enactment to follow down one of two paths in a program based on a criteria match which determines what branch to follow down. You dragged the Allocation Switch onto the canvas, but it is not allowing you enter conditions.
What should you have used?
- A. Stage Gate
- B. Entry Tracking Variable
- C. Conditional Branchlet
- D. Data Switch
- E. Timer Event
Answer: B
NEW QUESTION 42
You want to access cart and browse abandonment events on your ecommerce website and launch personalized retargeting marketing programs to your known users.
How can you use Rapid Retargeter to capture and expose the events in Responsys in order to accomplish this?
- A. Capture the events and use an API to write them into profile extension tables in the client's Responsys account and then use SQL to pull data for personalization.
- B. Pass the event data into a Responsys supplemental table near real time with an API call. Backend tables are then automatically updated, so you can use Filter Designer for targeting.
- C. Write the event data into external tables. Batch upload the data into a Responsys supplemental table via Connect every hour and then use SQL to pull data for personalization.
- D. After your website is correctly tagged, use the Interaction Events to enter your contacts into a Program and pass key visitor data as Program Entry Variables.
Answer: B
NEW QUESTION 43
For the email campaign you are designing in EMD, the first line of the HTML creative must include the first name of the subscriber. The first name attribute is FNAME and is located in the profile list that is called CONTACTS.
Which option displays the correct RPL syntax?
- A. $CONTACTS.FNAME
- B. #FNAME. CONTACTS
- C. FNAME ($CONTACTS)
- D. $ {CONTACTS.FNAME}
Answer: A
Explanation:
Explanation
Reference https://community.oracle.com/docs/DOC-982465
NEW QUESTION 44
You built a seed group with three records to test combinations of data during campaign proof testing. All fields required for personalization are populated with test data. But when you try to preview or proof launch a promotional email campaign, an error message states that the proof list is empty.
Why is this happening?
- A. You must have missed populating some of the fields being used for personalization in the records.
Check the data in the seed group for completeness. - B. When the EMAIL_PERMISSION_STATUS value for records in a seed group is set for O for Opt out, Responsys will suppress displaying personalization in preview mode or sending emails to those contacts. Confirm that EMAIL_PERMISSION_STATUS is set to I for Opt In.
- C. You can only launch emails to a seed list; you cannot preview or send a proof launch to the seed list records.
- D. The seed group is corrupted. You must delete and re-create the seed group with the test data desired.
Answer: A
NEW QUESTION 45
Your customer would like an Entry Tracking Variable that is usually not stored. They want it for various programs and it should be stored in a PET table.
How should you achieve this?
- A. Locate the program with the Entry Tracking Variable and configure a Get Data to store the value in the specified PET table.
- B. Locate the program with the Entry Tracking Variable and configure a Set Data to store the value in the specified PET table.
- C. Locate the Entry Tracking Variable in the supplemental table and write a SQL statement that inserts the value in the PET table.
- D. It is not possible to store an Entry Tracking variable in a PET table.
Answer: C
NEW QUESTION 46
How should you produce an Insight Report that gives you the total number of individuals (unique email addresses) who clicked a link in an email campaign in the first three days after it was sent?
- A. Measure = Total Clicks, Interval = 3 days
- B. Measure = Responders, Event Date = 3 days
- C. Measure = Single Clicks, Sent Date = 3 days
- D. Measure = Responders, Interval = 3 days
- E. Measure = Unique Conversions, Event Date = 3 days
Answer: A
NEW QUESTION 47
Which coding practice should you use when coding responsive design email messages?
- A. Create separate HTML documents for responsive and nonresponsive emails to avoid having the necessary elements and code structure in one document.
- B. Keep elements showing up in the responsive version in the same order as they appear in the nonresponsive version: left to right and top to bottom.
- C. Include styling code inline between the <HEAD> tags within HTML elements instead of in external files.
- D. Use background images freely; they will just not display if not supported on some platforms.
Answer: B
Explanation:
Explanation
Reference https://www.slideshare.net/tediaka/responsys-email-designcodingrecommendations (slide 24)
NEW QUESTION 48
In every email, your client wants to provide a link so customers can download their latest menu. They want to serve this from the Responsys content library, updating the document periodically.
How can they accomplish this?
- A. Upload the document into Manage Hosted Content, then publish. Insert this URL into every email document. To update, unpublish the document, upload the current version with the same name, and publish.
- B. Your client must host and update the document from their own content server and provide the URL to Responsys. In the Responsys email documents, use the ServeURL function to reference the document as needed.
- C. Upload the document into the Content Library. From the document pull-down menu, select Create Embeddable URL and copy the URL into every email. Upload and overwrite this document with the most current version as needed.
- D. Upload the document into the Content Library. Right-click the document and select Copy Link. Insert this link into every email document. Upload and overwrite this document as needed.
Answer: C
NEW QUESTION 49
You are working on a campaign to collect responses for 45 days.
How should you ensure that it closes 45 days after launch?
- A. In the Program Designer, configure 45 days for Auto-Close after launch.
- B. Create a calendar reminder and manually close the campaign.
- C. In Manage Campaigns, select 45 days for the end element.
- D. In the Campaign Workbook's Launch Options, configure 45 days for Auto-Close after launch.
Answer: C
NEW QUESTION 50
Which three precautions should you take before deciding to delete a column from a Responsys data source?
(Choose three.)
- A. Ensure that there are no Connect jobs updating the column to be deleted.
- B. Check to see whether the data column is being used by the customer for external analytics purposes.
- C. Ensure that there are no active campaigns referencing the column to be deleted.
- D. Check to make sure there are no forms referencing the column.
Answer: A,B,C
NEW QUESTION 51
You created a specific filter for the individuals that you want to send a campaign to.
What are the steps to define this filter to be used in a campaign?
- A. Locate the campaign in the Manage Campaign section, navigate to the Campaigns workbook, and assign the filter in the Audiences section.
- B. Go to the Data Sources section, select the Filters tab, and then select the campaign from the listing.
- C. Locate the campaign in the Manage Campaign section, navigate to the Campaigns workbook, and configure the filter in the Proofing section.
- D. Navigate to the Program Designer, open the program that uses the campaign, and select the filter from the Program Settings.
- E. Navigate to the Program Designer, select the Testing tab, open the program that uses the campaign, and select the filter from the Program Settings.
Answer: A
NEW QUESTION 52
You have a requirement to create a program that allows for the same RIID_ to have multiple enactments in it, each with a unique enactment value.
What should you use to accomplish this?
- A. This is not possible, because RIID_ is the only variable that can be used as an identifier for a program.
- B. Entry Tracking Variable
- C. Custom Event
- D. This is not possible, because only one RIID_ can be in a program at a time.
- E. Custom SQL Variable
Answer: B
NEW QUESTION 53
You need to comment your RPL code so that it doesn't get generated in the source HTML for a campaign.
- A. <<-- !~ -->
- B. <#-- and -->
- C. <comment> and </comment>
- D. <!-- and -->
Answer: B
NEW QUESTION 54
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