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NEW QUESTION # 28
A Real-Time CDP Business Practitioner has a client who wants to target audiences across Facebook. To send segments to this social destination, what are the first two steps they should take? (Choose two.)
- A. Export segment to destination
- B. Connect to the destination
- C. Check Facebook account prerequisites
- D. Confirm use cases for journey optimization
Answer: B,C
Explanation:
According to the Adobe documentation, the first step to send segments to Facebook is to check the Facebook account prerequisites, such as having a Facebook Business Manager account, a Facebook app ID, and a Facebook system user access token. The second step is to connect to the destination by creating a new destination of type Facebook connection and providing the required information. Reference: https://experienceleague.adob
NEW QUESTION # 29
A Real-time CDP business practitioner is working with a client who is requiring incoming data to appear in real time to build customer profiles.
Which data ingestion type should the Real-time CDP business practitioner recommend?
- A. Batch ingestion
- B. Streaming ingestion
- C. Source connector ingestion
Answer: B
Explanation:
According to the Adobe documentation2, streaming ingestion is the type of ingestion that allows data to appear in real time in customer profiles. Streaming ingestion enables data to be ingested continuously from sources such as mobile applications, websites, or IoT devices. Streaming ingestion also supports identity stitching and profile merge policies to create unified customer profiles. Reference: 2 https://experienceleague.adobe.com/docs/experience-platform/ingestion/home.html?lang=en#streaming-ingestion
NEW QUESTION # 30
A Real-Time CDP Business Practitioner is working with a client and needs to process a request to access or delete through the privacy service.
What must the Real-Time CDP Business Practitioner include in the request?
- A. Segment and namespace
- B. Last name and segment
- C. Identity and segment
- D. Identity and namespace
Answer: D
Explanation:
According to the Adobe documentation, identity and namespace are the two required fields that must be included in a request to access or delete through the privacy service. Identity is the value of the identifier for the profile, such as an email address or a phone number. Namespace is the type of identifier, such as ECID or CRM ID. Reference: https://experienceleague.adobe.com/docs/experience-platform/privacy/ui/create-request.html?lang=en#required-fields
NEW QUESTION # 31
An Adobe Real-Time CDP Business Practitioner wants to create a segment of users who have purchased an item in the last 90 days and then purchased another item 5 days later.
What type of segmentation could be used?
- A. Recency Segmentation
- B. Sequential Segmentation
- C. Frequency Segmentation
Answer: B
Explanation:
According to the Adobe documentation, sequential segmentation is a type of segmentation that allows defining a sequence of events or attributes that must occur in a specific order for a profile to qualify for a segment. This type of segmentation can be used to create a segment of users who have purchased an item in the last 90 days and then purchased another item 5 days later. Reference: https://experienceleague.adobe.com/docs/experience-platform/segmentation/ui/sequential-segments.html?lang=en
NEW QUESTION # 32
A Data Steward was recently hired to ensure data governance for a large insurance company. Which two roles will be part of their main job assignment? (Choose two.)
- A. Use data to design new customer experiences.
- B. Reviewing data, datasets, and data samples to apply and manage metadata usage labeling.
- C. Creating data policies and applying them to datasets and fields.
- D. Creating batch integrations and data schemas.
Answer: B,C
Explanation:
According to the Adobe documentation, a Data Steward is a role that is responsible for ensuring data quality, compliance, and governance across the organization. Some of the main tasks of a Data Steward include creating data policies and applying them to datasets and fields, reviewing data, datasets, and data samples to apply and manage metadata usage labeling, monitoring data quality issues and resolving them, etc. Reference: https://experienceleague.adobe.com/docs/experience-platform/data-governance/home.html?lang=en#roles
NEW QUESTION # 33
A Real-Time CDP Business Practitioner wants to target audiences on Linkedln.
In order to target Linkedln profiles what three identities must be used to support this targeting?
- A. Hashed emails, IDFA, GAID
- B. IDFA, GAID, MID
- C. Hashed emails, phone number, GAID
Answer: C
Explanation:
According to the Adobe documentation, Linkedln Matched Audiences is a type of destination that allows matching profiles based on hashed email addresses, phone numbers, or mobile device IDs (GAID or IDFA) with Linkedln users across various Linkedln services, such as Campaign Manager and Marketing Solutions API. This type of destination can be used to target audiences on Linkedln using these three identities. Reference: https://experienceleague.adobe.com/docs/experience-platform/destinations/catalog/linkedin-matched-audiences.html?lang=en
NEW QUESTION # 34
A Real-Time Business Practitioner has to export a customer's email address and corresponding attributes to a SFTP connection. Which destination type is recommended in this scenario?
- A. Streaming segment export
- B. Streaming profile export
- C. File based destinations
Answer: C
Explanation:
According to the Adobe documentation, file based destinations are destinations that allow exporting data from Adobe Experience Platform as files to an external system or service via SFTP or Amazon S3 protocols. These destinations can export profile attributes, segment memberships, or both, using various file formats and compression methods. Reference: https://experienceleague.adobe.com/docs/experience-platform/destinations/catalog/file-based.html?lang=en
NEW QUESTION # 35
An Adobe Real-time CDP customer is currently experiencing a low match rate with the Google DV360 connection when sharing cookie-based website retargeting audiences due to users visiting their website from a Safari browser. This customer also has a 70% authentication rate on their website with users logging in with an email address.
What could an Adobe Real-time CDP business practitioner suggest to improve the reach of the customer's website retargeting audiences with Google?
- A. Share the segment using the Google Customer Match connection using ECID as the target identity
- B. Share the segment using the Google Customer Match connection using hashed email addresses as the target identity
- C. Only send users who have visited the website using another browser (e.g. Chrome)
Answer: B
Explanation:
According to the Adobe documentation, Google Customer Match is a type of destination that allows matching profiles based on hashed email addresses, phone numbers, or user IDs with Google users across various Google services, such as Search, YouTube, Gmail, and Display & Video 360 (DV360). This type of destination can improve the match rate for website retargeting audiences, especially for users who visit the website from browsers that block third-party cookies, such as Safari. Reference: https://experienceleague.adobe.com/docs/experience-platform/destinations/catalog/google-customer-match.html?lang=en
NEW QUESTION # 36
A Real-Time CDP Business Practitioner is mapping attributes from audience data to a streaming profile export destination. They want to include Active and Expired members in subsequent incremental exports.
What field must they make sure is selected when mapping attributes?
- A. event.status
- B. profile.status
- C. person.status
- D. segmentMembership.status
Answer: D
Explanation:
According to the Adobe documentation, segmentMembership.status is a field that indicates the current status of a profile's membership in a segment, such as Active, Expired, or Realized. This field must be selected when mapping attributes to a streaming profile export destination to include Active and Expired members in subsequent incremental exports. Reference: https://experienceleague.adobe.com/docs/experience-platform/destinations/catalog/profile-export.html?lang=en#mapping-attributes
NEW QUESTION # 37
A Data Steward is asked to create a Data Governance framework.
Which two items must the steward consider during set up within AEP? (Choose two.)
- A. Labels
- B. Communication
- C. Permissions
- D. Policies
Answer: A,D
Explanation:
According to the Adobe documentation, policies and labels are two key components of the Data Governance framework within AEP. Policies are rules that define how data can be used based on data usage labels and destination labels. Labels are metadata tags that indicate the type, purpose, and usage of data and destinations. The Data Steward must consider these items during set up within AEP to ensure data quality, compliance, and governance. Reference: https://experienceleague.adobe.com/docs/experience-platform/data-governance/home.html?lang=en#data-governance-framework
NEW QUESTION # 38
A Real-Time CDP Business Practitioner wants to create a customer segment to enable same page and next page personalization use cases.
Which type of evaluating segment should the practitioner use?
- A. Edge segmentation
- B. Batch segmentation
- C. Streaming segmentation
Answer: A
Explanation:
According to the Adobe documentation, edge segmentation is a type of streaming segmentation that evaluates segments at the edge of Adobe Experience Platform, close to where data collection occurs. This allows for faster segment evaluation and activation, enabling use cases such as same page and next page personalization. Reference: https://experienceleague.adobe.com/docs/experience-platform/segmentation/edge.html?lang=en
NEW QUESTION # 39
A financial services company with Adobe real-time CDP is able to combine data sources from their branches and online tools in real time to create one combined segment of recent account openers.
Which two strategic use cases should the financial services company explore when activating this new segment? (Choose two.)
- A. Target recent account openers with paid media campaigns advertising check order renewals
- B. Personalize their website to serve a message upselling account openers with an exclusive savings account offer
- C. Include segment as a seed for lookalike modelling high LTV
- D. Reach new segment with an email campaign reminding openers to set up recurring deposits
Answer: C,D
Explanation:
According to the Adobe documentation, lookalike modelling is a use-case that involves creating segments of high-value customers who share similar characteristics or behaviors and using them as seeds to find new prospects who are likely to have high lifetime value (LTV). This use-case could help the financial services company acquire more profitable customers by targeting them with relevant offers. Similarly, reaching the new segment with an email campaign reminding openers to set up recurring deposits is a use-case that involves creating segments of customers who have recently opened an account and encouraging them to take actions that increase their loyalty and retention. This use-case could help the financial services company increase customer satisfaction and revenue by offering them incentives and benefits for setting up recurring deposits. Reference: https://experienceleague.adobe.com/docs/experience-platform/segmentation/use-cases/lookalike-modeling.html?lang=en https://experienceleague.adobe.com/docs/experience-platform/segmentation/use-cases/customer-reengagement.html?lang=en
NEW QUESTION # 40
A Real-Time CDP customer wants to share a customer segment using the identity namespace personalEmail.address across marketing channels.
For which destinations must these email addresses be transformed into the SHA256 format as the target identity?
- A. Facebook connection
Salesforce Marketing Cloud connection
Linkedin Matched Audiences connection - B. Amazon S3 connection
Salesforce Marketing Cloud connection - C. Linkedin Matched Audiences connection
Google Customer Match connection
Facebook connection
Answer: A
Explanation:
Google Customer Match connection
Explanation:
According to the Adobe documentation, some destinations require email addresses to be hashed using SHA256 algorithm before they can be used as target identities. These destinations include Facebook, Salesforce Marketing Cloud, Linkedin Matched Audiences, and Google Customer Match. Reference: https://experienceleague.adobe.com/docs/experience-platform/destinations/ui/destination-actions.html?lang=en#hashing-email-addresses
NEW QUESTION # 41
A Real-Time CDP Business Practitioner needs to analyze a segment's profile count. The business practitioner is interested in the number of new profiles that are part of the segment and the number of profiles that are getting removed from the segment.
Which profile status types can the practitioner use for this scenario?
- A. Realized and Exiting
- B. Realized and Leaving
- C. Qualified and Existing
Answer: A
Explanation:
According to the Adobe documentation, realized profiles are those that have newly qualified for a segment, while exiting profiles are those that have been removed from a segment due to no longer meeting the segment definition. These profile status types can be used to analyze the segment's profile count over time. Reference: https://experienceleague.adobe.com/docs/experience-platform/segmentation/ui/segment-profile-count.html?lang=en#profile-status-types
NEW QUESTION # 42
Before using Adobe Real-Time CDR a telecommunications company was directly uploading a segment of likely-to-churn customers from SalesForce Marketing Cloud into Facebook for its social campaigns every 7 days. Now, the company can stream this data into RTCDP for segmentation and share with the Facebook connector in near real-time.
Which two metrics can be tracked to calculate the value of RTCDP for this customer? (Choose two.)
- A. AOV
- B. CPA
- C. CPM
- D. Time-to-market
Answer: B,D
Explanation:
Two metrics that can be tracked to calculate the value of RTCDP for this customer are time-to-market and CPA. Time-to-market measures how quickly the customer can reach their target audience with relevant offers and messages using RTCDP's near real-time segmentation and activation capabilities. CPA (cost per acquisition) measures how much it costs the customer to acquire a new customer or retain an existing one using RTCDP's data-driven optimization and personalization features.
NEW QUESTION # 43
A retailer implements Adobe real-time CDP and is able to combine in-store purchase data with purchase data from their website using a phone number as the primary key.
Which two data segments targeted in paid campaigns will become more accurate and result in CPA uplift? (Choose two.)
- A. Frequent Purchasers
- B. In-store Purchasers
- C. Past Purchase >30 Days
- D. Desktop browsers
Answer: A,B
Explanation:
According to the Adobe documentation, by combining in-store purchase data with online purchase data using a phone number as the primary key, the retailer can create more accurate segments of customers based on their purchase behavior across channels. For example, the retailer can target in-store purchasers who have not bought online yet, or frequent purchasers who have bought both online and offline multiple times. These segments can be targeted in paid campaigns to increase conversion rates and reduce cost per acquisition (CPA). Reference: https://experienceleague.adobe.com/docs/experience-platform/segmentation/home.html?lang=en#segmentation
NEW QUESTION # 44
An Adobe Real-Time CDP Business Practitioner wants to forward raw website events to an analytics destination in real-time rather than sending a segment using a cookie identifier.
Which type of destination should the practitioner use?
- A. Extension
- B. Streaming Profile Export Destination
- C. Connection
Answer: B
Explanation:
According to the Adobe documentation, streaming profile export is a type of destination that allows sending raw events or attributes associated with profiles in real-time to an external system or service. This type of destination does not require creating or activating segments, and can use any identity namespace as the target identity. Reference: https://experienceleague.adobe.com/docs/experience-platform/destinations/catalog/profile-export.html?lang=en
NEW QUESTION # 45
A Real-time CDP Business Practitioner is working to apply data labels according to DULE labeling.
At which level would should the business practitioner apply labels to propagate to chosen datasets and fields?
- A. Dataset
- B. Table
- C. Schema
- D. Connection
Answer: C
Explanation:
According to the Adobe documentation, DULE labeling is a framework that allows applying data usage labels (DULs) to data fields based on their usage category (Descriptive, Underlying, Linked, or Extracted). DULs can be applied at the schema level, which means they will propagate to all datasets and fields that use that schema. Reference: https://experienceleague.adobe.com/docs/experience-platform/data-governance/dule/dule-overview.html?lang=en#dule-overview
NEW QUESTION # 46
A client asks a Real-Time CDP Business Practitioner to use a schema in the Real-Time Customer Profile. Which identity must the practitioner set?
- A. Primary identity
- B. Identity class
- C. Secondary identity
Answer: A
Explanation:
According to the Adobe documentation, primary identity is an identity that must be set in a schema in order to use it in Real-Time Customer Profile. Primary identity is an identity that uniquely identifies each profile within a dataset and across datasets within a tenant. Primary identity can be either predefined or custom, but it must have cardinality of one-to-one or many-to-one. Reference: https://experienceleague.adobe.com/docs/experience-platform/profile/identity-service/schema.html?lang=en#primary-identity
NEW QUESTION # 47
An Adobe Real-Time CDP Business Practitioner needs to exclude certain opt-out events from all segments used in off-site targeting by a company data governance policy enforcer.
Which type of data usage label should be applied to this data?
- A. Contract
- B. Sensitive
- C. Identity
Answer: A
Explanation:
According to the Adobe documentation, contract is a type of data usage label that indicates data that has contractual limitations on how it can be used, such as opt-out events or third-party data. Contract data can be excluded from segments used in off-site targeting by applying data usage policies that enforce data governance rules. Reference: https://experienceleague.adobe.com/docs/experience-platform/data-governance/dule/dule-overview.html?lang=en#dule-overview
NEW QUESTION # 48
An Adobe Real-Time CDP Business Practitioner receives a last-minute request from the marketing department to create segments and make them available as quickly as possible for a campaign going live tomorrow. The segments will use primarily batch datasets, which will not be evaluated for 24 hours.
How can the practitioner speed up the segment evaluation process for these segments?
- A. Evaluate the segment on-demand using the Segment Query Service
- B. Evaluate the segment on-demand using the Segment Service API
- C. Evaluate the segment on-demand using the Experience Cloud Edge
Answer: C
Explanation:
According to the Adobe documentation, Experience Cloud Edge is a type of destination that allows sending segments to Adobe Experience Cloud solutions, such as Adobe Target and Adobe Audience Manager, in real-time. This type of destination can speed up the segment evaluation process by leveraging edge segmentation, which evaluates segments at the edge of Adobe Experience Platform, close to where data collection occurs. Reference: https://experienceleague.adobe.com/docs/experience-platform/destinations/catalog/experience-cloud-edge.html?lang=en
NEW QUESTION # 49
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