Enhance your career with Marketing-Cloud-Consultant PDF Dumps - True Salesforce Exam Questions
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Salesforce Marketing-Cloud-Consultant exam covers a range of topics related to Salesforce Marketing Cloud, including email marketing, mobile messaging, social media marketing, and advertising. Marketing-Cloud-Consultant exam also assesses the candidate's knowledge of best practices in marketing automation, segmentation, and personalization. Marketing-Cloud-Consultant exam consists of 60 multiple-choice questions, which must be completed within 90 minutes.
NEW QUESTION # 61
Northern Trail Outfitters recently upgraded their preference center to allow customers to indicate which products they are interested in and to have the ability to opt up and down in send volume. They would like to configure the Delivery Options in a Journey Builder Email Activity to take these new data points into account.
Which two options could allow them to meet the requirement?
Choose 2 answers
- A. Suppression List
- B. Domain Exclusion
- C. Publication List
- D. Auto-Suppression List
Answer: A,C
NEW QUESTION # 62
A retail company does business in both the United States and Canad
a. They have a loyalty program in which a customer can enroll. The company will provide a pre-segmented customer file, per campaign, which has a "Version" data field indicating the type of email the customer is to receive.
Which two questions should be asked to determine a data/segmentation strategy?
Choose 2 answers
- A. Will a lookup table is needed for a dynamic From Name?
- B. Will customers be able to sign up for the loyalty program at the store?
- C. Will "Version" values/meanings change, precluding reusable AMPscript?
- D. Is the purpose of these emails for acquisition or retention or transactional?
Answer: A,D
NEW QUESTION # 63
A customer has curated a list of known email addresses belonging to competitors. They want to ensure none of these competitors receive their emails.
What should a consultant recommend'
- A. Create an auto-suppression list populated with the known email addresses.
- B. Populate a list using a query to exclude the subscriber key.
- C. Create an auto-suppression list populated with subscriber keys.
- D. Create an exclusion list with the known email addresses.
Answer: A
Explanation:
Explanation
An auto-suppression list populated with the known email addresses can be used to ensure none of these competitors receive their emails. An auto-suppression list is a type of exclusion list that prevents subscribers from receiving certain types of messages based on criteria such as email address, subscriber key, or domain.
References: https://help.salesforce.com/articleView?id=sf.mc_es_auto_suppression_lists.htm&type=5
NEW QUESTION # 64
A customer wants to automate the send of a monthly promotional email. The customer will upload an audience file to their account's Enhanced FTP on a monthly basis on the 15th day of each month, expecting the email to be deployed upon completion of the import activity. However, if the 15th of the month falls on a Saturday or Sunday, the customer will provide the file on the Friday prior to the 15th and expect the promotional email to be sent on that Friday.
Given the customer's requirements, which method should be used to automate their monthly promotional email?
- A. Create a scheduled monthly automation that includes an import activity and triggered send.
- B. Create a scheduled daily automation that includes an import activity and user-initiated send.
- C. Create a triggered automation that includes an import activity and user-initiated send.
- D. Create a triggered automation that includes an import activity and triggered send.
Answer: C
NEW QUESTION # 65
A customer wants to automate the send of a monthly promotional email. The customer will upload an audience file to their account's Enhanced SFTP on a monthly basis on the 15th day of each month, expecting the email to be deployed upon completion of the import activity. However, if the 15th of the month falls on a Saturday or Sunday, the customer will provide the file on the Friday prior to the 15th and expect the promotional email to be sent on that Friday.
Which method should be used to automate their monthly promotional email?
- A. Create a scheduled monthly automation which includes an Import File Activity and triggered send.
- B. Create a file drop automation which includes an Import File Activity and triggered send.
- C. Create a file drop automation which includes an Import File Activity and Send Email Activity.
- D. Create a scheduled daily automation which includes an Import File Activity and Send Email Activity.
Answer: A
NEW QUESTION # 66
Which two statements about a database of record are correct?
Choose 2 answers:
- A. A database of record is a data structure in which multiple opt-in statuses can be stored for a subscriber
- B. A database of record is system in which subscriber's status is maintained
- C. A database of record is a centralized storage repository of data about objects or people
- D. A database of record is any database that contains subscriber data
Answer: B,C
NEW QUESTION # 67
A Marketing Cloud user needs the email addresses of everyone who unsubscribed from a particular email send. This user does NOT know SQL and does NOT have access to the Enhanced FTP account.
What functionality should be used to retrieve the necessary data?
- A. Data Views
- B. My Reports
- C. Tracking Extract
- D. My Tracking
Answer: D
Explanation:
Explanation
With my Tracking user can create a list, view in browser or download as an attachment with the subscribers meeting the criteria
NEW QUESTION # 68
Northern Trail Outfitters (NTO) wants to send out a communication to subscribers who have not made a purchase the last six months. Customer are often opted-in to more than one messaging channel. NTO would like to be able to communicate the same message across all channels.
Which flow would meet their needs?
- A. Salesforce Entry Event > Query Activity > Automation Studio Activities
- B. Query Activity > Data Extension Entry Source > Journey Activates
- C. Import Activity > Decision > Journey Activities
- D. Query Activity > API Event > Automation Studio Activities
Answer: B
NEW QUESTION # 69
A start-up meal delivery company recently launched in Canada to great success. Customers can order individual meal kits for up to six people or subscribe to a weekly meal kit delivery. As a new company, resources are limited, but demand is taxing their manual processes for sending out eCommerce messages, such as order confirmation and subscription confirmations.
What recommendation would provide a scalable solution for the start-up?
- A. A file drop automation to send transactional messages.
- B. Triggered email sends to deliver transactional messages.
- C. A manual email send for each transactional message.
- D. A scheduled automation to send daily transactional messages.
Answer: B
NEW QUESTION # 70
A customer wants to create a loyalty program by Identifying all subscribers who clicked on a link within any email sent within the last six months.
What should be recommended?
- A. Create and execute a Data Filter on the_Click data view.
- B. Create and execute a Tracking Extract.
- C. Create and execute a Subscriber Engagement report.
- D. Create and execute a SQL Query against the _Click data view.
Answer: D
Explanation:
Explanation
A SQL query is an automation studio activity that allows querying data from data extensions or data views using SQL statements. A data view is a system-generated table that stores information about subscriber actions, such as clicks, opens, bounces, etc. The _Click data view contains information about each click event for each subscriber in the last six months. By creating and executing a SQL query against the _Click data view, the customer can identify all subscribers who clicked on a link within any email sent within the last six months. References: https://help.salesforce.com/articleView?id=sf.mc_as_sql_query_activity.htm&type=5
https://help.salesforce.com/articleView?id=sf.mc_as_data_view_click.htm&type=5
NEW QUESTION # 71
How do you use data designer to link the web analytics data to your subscriber data?
- A. Use a marketing cloud data extension
Answer: A
NEW QUESTION # 72
A customer will provide a single daily file on the Marketing Cloud SFTP at 3 AM and needs an alert if the file is not present on time. The file needs to be: Imported into a staging data extension. Separated into two different
data extensions.
Which workflow should meet these requirements?
- A. File Drop Automation: File Transfer Activity > Import File Activity > Filter Activity > SQL Query Activity 1
- B. File Drop Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
- C. Scheduled Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
- D. Scheduled Automation: File Transfer Activity > Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
Answer: C
NEW QUESTION # 73
Northern Trail Outfitters (NTO) wants to find ways to better drive return on investment and growth via their marketing sends. They plan to centralize their analytics data to allow for a more efficient analysis of this data across all of their campaigns. NTO currently has Marketing Cloud, Sales Cloud, and a third-party warehouse service.
What product would help their use case?
- A. Interaction Studio
- B. Web Analytics Connector
- C. Report Studio
- D. Datorama
Answer: C
NEW QUESTION # 74
Northern Trail Outfitters wants to send an email to one million contacts in Sales Cloud. The criteria to segment contacts include using 10+ fields to segment.
Which process should the consultant utilize for a reliable send method?
- A. Assign the one million contacts from the report to a Salesforce campaign, and use a Single Step journey with Salesforce Campaign as an entry event
- B. Import Salesforce Report through an import activity to a Salesforce Data Extension, then send to data extension using Email Studio email send
- C. Query Synchronized Data Extensions using a query activity to a Salesforce Data Extension, then send via Email Studio Send Flow
- D. Send to a Salesforce Report from Marketing Cloud using Email Studio Send Flow
Answer: D
NEW QUESTION # 75
A customer manually imports records for sending. Each record contains a warehouse ID that is shared between Marketing Cloud and a third-party system. The customer does not have developer resources, but wants to include the warehouse ID in their tracking parameters so that the third-party system can identify the subscriber.
What should a consultant recommend?
- A. Use AMPscript variables created from each field in the data extension.
- B. Use personalization strings created by selecting the data extension.
- C. Use Guide Template Language created for each field in the data extension.
- D. Use Dynamic Content rules to select a content area for each subscriber.
Answer: A
NEW QUESTION # 76
Northern Trail Outfitters wants to create a query to populate a data extension with email subscribers who belong to a specific publication list.
Which Data View could they use to achieve this?
- A. _PublicationSubscriber
- B. _Subscribers
- C. _ListSubscribers
- D. _EnterpriseAttribute
Answer: C
Explanation:
Explanation
The _ListSubscribers data view contains information about subscribers who belong to a specific list, including publication lists. It can be used to query subscribers based on their list ID, status, and date joined or unsubscribed. References:
https://help.salesforce.com/s/articleView?id=sf.mc_as_data_view_listsubscribers.htm&type=5
NEW QUESTION # 77
Northern Trail Outfitters (NTO) wants to create a relevant audience from a data extension for a daily send campaign. The audience will change from day-to-day. These emails contain a View As Web Page link and NTO wants to ensure this will not be broken when the audience is refreshed daily.
What should be used to segment this audience?
- A. Use SQL Query to filter the audience into a new data extension that is upserted every day
- B. Use exclusion lists for the send - excluding those that already were sent the email
- C. Use AMPscript inside the email to pull information from a send logging data extension to determine which content displays based on message context
- D. Use a SQL Query to filter the audience into a new data extension that is overwritten each day
Answer: C
NEW QUESTION # 78
A customer wants to reports on 'Not Sent' contacts in Journey Builder.
Which method should be used?
- A. Create an Analytics Builder Discover report.
- B. Use the standard report 'Subscribers Not Sent to'.
- C. Query the _sent Data View for the contact's send status.
- D. Use an automation with Tracking Extract.
Answer: B
NEW QUESTION # 79
When more than one subscriber email address field is created within Contact Builder, what action tells the platform which email address to prioritize in the Email application?
- A. Create a new Attribute Group referencing all email address fields in Data Designer.
- B. Create a new Import to populate subscriber email addresses into All Subscribers.
- C. Add all email address fields into the Contact Configuration screen in the correct order
- D. Add all email address fields into the Mobile Application and Predictive Intelligence Applications.
Answer: C
NEW QUESTION # 80
A customer wants to send an email from Sales Cloud on behalf of the record owner.
How should the consultant meet this requirement?
Choose 2 answers
- A. Use a custom Send Classification.
- B. Use the Send From Record Owner option
- C. Use a custom Delivery Profile.
- D. Use the Organization-Wide Email address.
Answer: A,B
NEW QUESTION # 81
Northern Trail Outfitters receives data from their point-of-sale system every night. The file is placed on their Enhanced FTP, but there is not a consistent time or naming convention for the file.
In which two ways should they set up their automation to import the data from the file on a nightly bais?
(Choose 2 answers)
- A. %%BASEFILENAME_FROM_FILEDROP%%
- B. %%BASEFILENAME_FROM_TRIGGER%%
- C. Scheduled Starting Source
- D. File Drop Starting Source
Answer: B,D
NEW QUESTION # 82
Northern Trail Outfitters (NTO) uses the SAP domain comms.nto.com and has just opened an office in Australia. They have created a business unit for their new office and want to use the domain comms.nto.com.au to send emails to their Australian customers.
What would be required to enable sending emails from their new domain without impacting deliverability?
- A. An additional private domain
- B. An additional Sender Authentication Package
- C. Register the new domain in Setup > From Address Management
- D. An additional IP address
Answer: D
NEW QUESTION # 83
Northern Trail Outfitters wants to include a 'view online' link in an email template to enable users to view a web page version of the email.
Which personalization string should they include as the href attribute in the link?
- A. %%view_as_webpage%%
- B. %%vawp%%
- C. %%view_online%%
- D. %%view_email_url%%
Answer: D
Explanation:
Explanation
This personalization string is used to direct a subscriber to a web version of the email, allowing them to view the email online even if their email client does not support HTML. For more information on personalization strings, please see the documentation here: https://help.salesforce.com/articleView?id=mc_es_personalization_strings.htm&type=5.
NEW QUESTION # 84
n online retail customer needs daily promotional email content to generate with minimal time spent on creation. Their service contract includes building a custom dynamic template for this purpose. The customer has communicated the following:
* The email content will highlight new inventory each day.
* A small team will run both their digital marketing operations and their email program.
* A user needs to build, test, and send a daily email in less than an hour.
* Images for the emails will be hosted on their website CMS.
Which question is relevant to identify strategies for designing the custom template for the customer's daily promotional email?
Choose 3 answers
- A. What from name will be used for these emails?
- B. How often will the layout of the content in a content area change?
- C. Will image URLs be available publicly?
- D. What is the maximum file size of the images being used?
- E. How often will email content be image-only with text overlaying images?
Answer: B,C,D
NEW QUESTION # 85
The ABC Company marketing team is launching a new email campaign. ABC Company's Email Specialist wants to perform quality assurance checks on the email prior to send and has asked about using the Validate functionality for this effort.
Which three items will Validate check in an email message? (Choose three.)
- A. Each content area specified in a dynamic content rule exists.
- B. Grammar and spelling in the email text is correct.
- C. Words or phrases used may trigger spam filters.
- D. Correct syntax is used on any AMPscript in the emails code.
- E. Personalization strings map to attributes or data extension fields.
Answer: A,D,E
NEW QUESTION # 86
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Salesforce Marketing-Cloud-Consultant Certification Exam is an excellent way to demonstrate your knowledge and expertise in Marketing Cloud. Salesforce Certified Marketing Cloud Consultant certification is a valuable asset to have in the marketing industry, and it can help you advance your career and open up new opportunities. To prepare for the exam, you should have experience working with the Salesforce Marketing Cloud platform and familiarize yourself with the exam content and study materials provided by Salesforce.
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Marketing-Cloud-Consultant Dumps Questions Study Exam Guide : https://drive.google.com/open?id=1SB434haRFlL3BPhYAkD3yL5pKiA34CkW
