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NEW QUESTION # 71
What can you do in Advanced Section of Look and Feel step in Pardot Form
- A. Include "Not you?" link to allow visitors to reset the form
- B. Kiosk/Data Entry Mode: Do not cookie browser as submitted prospect
- C. Disable autoresponder emails on this form
- D. PI Enable explicit bot protecting using reCAPTCHA
Answer: A,B,D
NEW QUESTION # 72
LenoxSoft shows you a record where the prospect has many activities that are email clicks from the same email. Looking at the prospect's audits, you see visitor association changes where the prospect forwarded the email to colleagues who clicked the link in the email causing the cookie intended for the original recipient to track the colleagues. Which of the following is not a Pardot best practice for preventing this issue in the future?
- A. Enable the Pardot account setting "Prevent Cookie Crossing"
- B. Enable Kiosk mode on the Pardot form
- C. Use the "Forward to a friend" variable tag in Pardot emails
- D. Enable the "Not You?" link to display on the Pardot form
Answer: A
NEW QUESTION # 73
LenoxSoft utilizes Pardot Business Units. A marketing associate is no longer able to find a set of leads in their business unit (BU) and noticed they now appear in another BU.
Which two reasons could explain why this happened?
Choose 2 answers
- A. The field value the Marketing Data Sharing rule criteria is defined by has been updated on the lead records.
- B. The prospects submitted a form that updated the field controlling the Marketing Data Sharing rule for leads.
- C. The leads have been reassigned to a user who does not exist in that BU.
- D. The Marketing Data Sharing rule has changed and the leads no longer match the criteria.
Answer: A,D
NEW QUESTION # 74
Lenoxsoft wants to continue to use their existing forms. Pardot form handlers cannot be used due to the encryption placed on them. However, Lenoxsoft wants all future leads or contacts converted via their existing forms to be created as prospects in Pardot with their Pardot campaign set to Salesforce connector. With this restriction outlines, Lenoxsoft wants to build an automated process with the following requirements: - New prospects are added to the New Lead engagement program and remain until they reach a score of 100 - Once prospects reach a score of 100, they should no longer receive emails from the New Lead engagement program.
Based on the above, which process should the Consultant recommend?
- A. Build an Automation rule :: Prospect Created Date ago is :: 100 :: and prospect score:: is less than :: 10, Action :: add to list
- B. Build an Automation rule :: Prospect Campaign is :: Salesforce is:: Salesforce Connector and prospect score :: is less than :: 100, Action :: add to list
- C. Build a Segmentation rule :: Prospect Campaign is :: Salesforce Connector and Prospect Score :: is more than :: 100, Action :: add to list
- D. Build a Dynamic List:: Prospect Campaign is :: Salesforce Connector and prospect score:: is less than::
100, Action:: add to list.
Answer: D
NEW QUESTION # 75
The LenoxSoft marketing manager wants to report to the CEO each month the number of new leads generated and what types of assets are generating those new leads. Identify the Pardot reports and associated KPIs that would provide these metrics. Choose 2 answers:
- A. Form Report: Impressions
- B. Lifecycle Report: New Prospects Created
- C. Form Report: Conversions
- D. Form Report: Submissions
Answer: B,C
NEW QUESTION # 76
How many scheduled Engagement Programs is it possible to have
- A. 0
- B. 1
- C. 2
- D. 3
Answer: C
NEW QUESTION # 77
LenoxSoft wants to foster a closer relationship between customers and their customer success team. Each customer account is owned by a LenoxSoft success team member, who should be the sender of all Pardot emails sent to any contacts at that account.
Which setting would make the Pardot email send from the appropriate success team member?
- A. Set the sender of the email as a specific user.
- B. Set the sender of the email as the account owner.
- C. Set the sender of the email as a custom CRM user.
- D. Set the sender of the email as the assigned owner.
Answer: B
NEW QUESTION # 78
LenoxSoft has two Pardot accounts: Account A and Account B.
Both accounts are syncing with the same Salesforce org. Their marketing teams have consolidated and have decided to merge Account B into Account A.
What action should they take to successfully complete the migration?
- A. Get a brand new Pardot org and migrate both Account A and Account B into it.
- B. Export existing custom field mappings to import desired fields into Account A.
- C. Manually rebuild any automations built in Account B in Account A.
- D. Include prospect activity history from Account B in their prospect import if they want to retain it.
Answer: C
Explanation:
https://help.salesforce.com/articleView?id=000318300&type=1&mode=1
NEW QUESTION # 79
LenoxSoft is using a repeating Engagement Studio program to send prospects who complete a specific form a series of emails, increase the prospect score when the emails are engaged with, and notify an assigned user if the call to action in the email is completed. Prospects should only repeat the program when the form is completed again.
How should LenoxSoft add the prospects?
- A. By using a static list on the form's completion action that is used as the recipient list on the program, then remove prospects from the static list before every end step in the program.
- B. By using a static list on the form's completion action, then start the program with a "Form Completed" trigger so only prospects who completed the form will get the follow up actions.
- C. By creating a dynamic list based on the form being completed and use that list as the distribution list on the program.
- D. By using an automation rule to add prospects to a static list based on the form being completed, then use that list as the recipient list on the program.
Answer: C
NEW QUESTION # 80
How can an interested lead that comes to Lenoxsoft's website and fills out the Contact Us form receive a follow-up email each time he or she submits?
- A. Use a dynamic list to use as a recipient list on an email send.
- B. Send using the form's completion actions.
- C. Send using an automation rule
- D. Send using a segmentation rule.
Answer: B
NEW QUESTION # 81
LenoxSoft wants to evenly assign prospects to their Sales team that meets either set of qualification criteria:
Qualified & Semi-Engaged Grade is greater than B+ and score is greater than 50. Mostly Qualified & Engaged Grade is greater than C+ and score is greater than 150. What ways would you recommend in this scenario?
- A. Rules -Rule Group - Match all: Prospect Grade great less than A+ Prospect Score is greater than 50
-Rule Group - Match All: Prospect Grade Greater than D+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin - B. Rules -Rule Group - Match any: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match any: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin
- C. Rules -Rule Group - Match all: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin
- D. Rules -Rule Group - Match all: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user: Sales Round Robin
Answer: B
NEW QUESTION # 82
LenoxSoft's database can be split into two categories: active and inactive. They want to begin to retarget the inactive database with an email marketing campaign that:
Automatically add prospects to the list that were emailed twice in the last six weeks and inactive in the last 45 days.
Once their activity increases, they should be removed from the list. What should be their strategy?
- A. Create an Automation rule with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been inactive in the last 45 days".
- B. Create a Segmentation rule with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been active in the last 45 days".
- C. Create a Dynamic List with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been active in the last 45 days".
- D. Create a Dynamic List with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been inactive in the last 45 days'.
Answer: D
NEW QUESTION # 83
A company uses multiple Pardot business units and wants to set up B2B Marketing Analytics.
What is considered true about using B2BMA with business units?
- A. There is an option to create a unique app for each business unit or one joined app for all business units.
- B. Each business unit can only have one associated B2B Marketing Analytics app.
- C. Each dashboard will have an option to filter by business unit.
- D. The app will create unique datasets for each business unit.
Answer: B
NEW QUESTION # 84
LenoxSoft is requesting a nurture campaign for cold leads. Anyone who clicks on the CTA they want to create a call campaign and anyone who doesn't click on the CTA they want them to eventually be deleted (sent to recycle bin). What objects in Pardot & SFDC would you use?
- A. Pardot Automation Rule
- B. Pardot Marketing Campaign
- C. Salesforce Queue
- D. Pardot Engagement Program
- E. Pardot Static List
Answer: B,D,E
NEW QUESTION # 85
LenoxSoft wants to optimize asset usage while discovering new audiences. What tool should they use?
- A. Pardot Business Units
- B. Einstein Lead Score
- C. Einstein Campaign Insights
- D. Einstein Behavior Scoring
Answer: C
Explanation:
https://help.salesforce.com/articleView?id=sf.pardot_einstein_campaign_insights.htm&type=5
NEW QUESTION # 86
What is true about page actions? [Choose three answers]
- A. It is possible to use URL wildcard by adding * to the end of the URL.
- B. You can define a page to be a priority page to highlight the activity to Sales reps and other users.
- C. You cannot set the prospect's source campaign with page actions.
- D. You cannot use auto responder emails with page actions.
Answer: A,B,D
NEW QUESTION # 87
LenoxSoft has a large database of leads and contacts in Salesforce. These leads and contacts contain information stored in custom fields. They have not imported these leads or contacts into Pardot or set up any custom fields in Pardot.
What should their first step in Pardot?
- A. Enable custom field creation via the Salesforce Connector.
- B. Import .CSV file containing custom field data into Pardot.
- C. Manually create and map custom fields in Pardot.
- D. Import leads and contacts from Salesforce into Pardot.
Answer: C
Explanation:
Explanation
https://help.salesforce.com/articleView?id=sf.pardot_fields_create_custom_field.htm&type=5
NEW QUESTION # 88
While reviewing the Velocity section of the Pipeline Report in the B2B Marketing Analytics App, a Pardot administrator notices that it is taking prospects an average of 30 days to get from the Visitor stage to the Prospect stage. The admin wants to decrease this to 15 days.
What next steps should decrease the transition time?
- A. Offer more conversion points for visitors such as Pardot forms and landing pages.
- B. Refine scoring and grading models to only give the Sales team the most qualified leads.
- C. Improve lead qualification efficiency by using automation rules to pass leads over to Sales.
- D. Create lead nurturing programs to help the Sales team nurture leads until their deals close.
Answer: D
NEW QUESTION # 89
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