(Oct-2022) Get professional help from our 1z0-1032-22 Dumps PDF [Q18-Q38]

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(Oct-2022) Get professional help from our 1z0-1032-22 Dumps PDF

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NEW QUESTION 18
You want to access cart and browse abandonment events on your ecommerce website and launch personalized retargeting marketing programs to your known users.
How can you use Rapid Retargeter to capture and expose the events in Responsys in order to accomplish this?

  • A. Pass the event data into a Responsys supplemental table near real time with an API call. Backend tables are then automatically updated, so you can use Filter Designer for targeting.
  • B. After your website is correctly tagged, use the Interaction Events to enter your contacts into a Program and pass key visitor data as Program Entry Variables.
  • C. Capture the events and use an API to write them into profile extension tables in the client's Responsys account and then use SQL to pull data for personalization.
  • D. Write the event data into external tables. Batch upload the data into a Responsys supplemental table via Connect every hour and then use SQL to pull data for personalization.

Answer: A

 

NEW QUESTION 19
There was an issue with the Event Data Feed export because its output was comma delimited, but the requirement was for it to be tab delimited.
Where should you configure this specification?

  • A. In the Connect Event Data Export configuration, in the Target Field section, select the "Fields are delimited by" option.
  • B. In the Account Administration screen, there is a section "Fields are delimited by", Change this default to tab.
  • C. In the export wizards, under the Source section, select the option "Comma delimited".
  • D. In the Account Administration screen, there is a section "Accepted Delimiters". Change this default to tab.

Answer: A

 

NEW QUESTION 20
You have a banner image in an HTML file with clickthrough reference. It is named acme_marquee.htm and you have uploaded it into a folder named LOGOS in your Content Library. You want to insert it into the HTML campaign document that has been uploaded to the Responsys Content Library into the HTML campaign document.
Which RPL code should you use to insert this document?

  • A. <document="${//all content/. . /acme_marquee.htm}">
  • B. <#include "cms : //contentlibrary/LOGOS/acme_marquee . htm">
  • C. <#assign banner="acme_marquee. htm"><#include "cms: //contentlibrary/ " + banner>
  • D. <$insertdocument "cms : //contentlibrary/LOGOS/acme_marquee . htm">

Answer: B

 

NEW QUESTION 21
Before moving a campaign to production you need to test whether the links are working properly.
What functionality should you use in Responsys?

  • A. In Program, you can use the Test tab because it will display any issues with links according to a campaign.
  • B. In the Testing section of a campaign Workbook, there is a Test links button that can automate this process.
  • C. You should test all links manually.
  • D. Using RPL, use the clickthrough() method to iterate through the associated link table and test that they do not retrieve 404 errors.

Answer: A

 

NEW QUESTION 22
In every email, your client wants to provide a link so customers can download their latest menu. They want to serve this from the Responsys content library, updating the document periodically.
How can they accomplish this?

  • A. Upload the document into the Content Library. From the document pull-down menu, select Create Embeddable URL and copy the URL into every email. Upload and overwrite this document with the most current version as needed.
  • B. Upload the document into the Content Library. Right-click the document and select Copy Link. Insert this link into every email document. Upload and overwrite this document as needed.
  • C. Your client must host and update the document from their own content server and provide the URL to Responsys. In the Responsys email documents, use the ServeURL function to reference the document as needed.
  • D. Upload the document into Manage Hosted Content, then publish. Insert this URL into every email document. To update, unpublish the document, upload the current version with the same name, and publish.

Answer: A

 

NEW QUESTION 23
Using Email Message Designer, identify two HTML tags that you can use to create a dynamic region for an email campaign. (Choose two.)

  • A. <dynamicregion>
  • B. <td>
  • C. <div>
  • D. <br>

Answer: C,D

 

NEW QUESTION 24
Your customer would like an Entry Tracking Variable that is usually not stored. They want it for various programs and it should be stored in a PET table.
How should you achieve this?

  • A. Locate the Entry Tracking Variable in the supplemental table and write a SQL statement that inserts the value in the PET table.
  • B. Locate the program with the Entry Tracking Variable and configure a Get Data to store the value in the specified PET table.
  • C. Locate the program with the Entry Tracking Variable and configure a Set Data to store the value in the specified PET table.
  • D. It is not possible to store an Entry Tracking variable in a PET table.

Answer: A

 

NEW QUESTION 25
You are planning an integration of Salesforce.com and Responsys. You navigate to the Account Administration screen to configure the access to Salesforce.com, but the configuration options are not available.
What is the reason for this?

  • A. You need to create a new user specifically for Responsys from within the Salesforce.com application.
  • B. You need to work with Salesforce.com technical resources to configure the gateway to Responsys from within the Salesforce.com application.
  • C. You must first create a new Salesforce Connect job to enable the automated data feed between the Salesforce.com and Responsys contacts lists.
  • D. Responsys Customer Support must first enable the Salesforce integration functionality before the Account Administrator can configure the access between Salesforce.com and Responsys.

Answer: D

 

NEW QUESTION 26
While configuring the import of a PET table, you need to match new records to existing records for the data merge.
Which two profile fields are options to configure the import to match existing records? (Choose two.)

  • A. PET_ID_
  • B. EMAIL_ADDRESS_
  • C. ADDRESS_
  • D. CUSTOMER_ID_

Answer: B,D

Explanation:
Reference http://help4.responsys.net/customercenter/riuas/Connect_WizardUpload.htm

 

NEW QUESTION 27
An SSH2 key pair can be created to be used for authentication to establish a secure connection between your server and the Oracle file server.
Which key from the client key pair must you send to Responsys?

  • A. Private
  • B. Secure
  • C. Public
  • D. Master

Answer: C

 

NEW QUESTION 28
Your customer needs to capture information about subscribers that clicked on links categorized as blue eyeglasses products, so that they can then send them a follow-up promotional email.
How can you configure this in Responsys?

  • A. In the HTML of all campaign assets, the <a href> tag must use the ATR attribute inside the tag. The value of the attribute can be a value that will define that the link is meant for blue eyeglasses. In Responsys, use the link evaluator and enter the value of the attribute.
  • B. In Message Designer, click the Link tracking button. You can create a link object for blue glasses. Apply this object to all open programs that use current campaigns.
  • C. In the Link Table screen, open the Categories Designer window. Use the categories designer; create a blue glasses object that can be associated with all the link tables in Responsys and assign it to all current campaigns. You can use this link category in creating a filter definition.
  • D. In the Account Management screen, select Set link tracking preferences and create a link category for blue eyeglasses. Set this category in link tables for any link regarding blue eyeglasses. You can use this link category in creating a filter definition.

Answer: C

 

NEW QUESTION 29
A third-party system export of data that is required to be imported as supplemental table data in Responsys is in XML format. The XML file is located on the SFTP server and ready for you to configure the Connect import job in Responsys.
What is your next step?

  • A. Create an Import Supplemental Table job in Responsys for this file.
  • B. Discuss with the team that Responsys doesn't accept XML formatting for importing Supplemental Table data and a solution to transform the data will be required.
  • C. Create an Import Supplemental Table job in Responsys for this file and ensure to select the XML to CSV conversion check box.
  • D. Create an Import Supplemental Table job in Responsys for this file and select XML as the Fields are delimited check box.

Answer: B

 

NEW QUESTION 30
You send the same email campaign out on the first Tuesday of every month to announce the month's specials. You are interested in comparing how subscribers responded to the emails in the first three days following the send date during the last three months.
How should you configure a report to do this?

  • A. Select the 90-day Campaign Performance Report, select the campaigns and measures desired, and then just filter by "First 3 Days after Send".
  • B. Select the 30-day Campaign Performance Report, select just the campaigns desired, and the filter by "3 Days since Launch".
  • C. Create a report with Dimension=Campaign-Launch Date for each campaign, desired performance measures, and date measure = Interval. Configure this measure to include 0 - 3 days from launch.
  • D. Create a separate report for each Campaign with performance measures within the Sent Date range for the first three days from launch. Export each report into Excel to assemble a summary report.
  • E. Create a report with Dimension=Campaign-Launch Date for each campaign and select the da measure = Sent Date. Configure this measure as of three days from launch.

Answer: C

 

NEW QUESTION 31
You uploaded into the Responsys Content Library an HTML document and three subdocuments personalized with the member level of the subscriber. When you validate the campaign, you get this error: "Email Message preview failed because of template execution runtime error, detailed error: property MEMBER_LEVEL for datasource CONTACTS is not defined in the datasources." How should you correct this error?

  • A. You did not select the MEMBER_LEVEL column from the CONTACTS database. In the Datasources Section in the Campaign workbook, select the MEMBER_LEVEL field and make sure the alias matches what is in the HTML code. Responsys will now be able to insert values for that column at run time.
  • B. Open each HTML document in the package and declare the MEMBER_LEVEL field by using the RPL directive<#field> in every document. Then reupload the documents into the Content Library.
  • C. The HTML coder didn't include the <#data> directive and declare the CONTACTS data source in each document. Enter this into each document, and the error should now be resolved.
  • D. The MEMBER_LEVEL field is a Responsys reserved word and cannot be used for personalization.

Answer: A

 

NEW QUESTION 32
What three actions must you take to set up your new IP for deliverability success with your major ISPs? (Choose three.)

  • A. Do everything possible to remove lapsed, bounced, or old email addresses to increase the possibility of getting your emails into the inbox.
  • B. Set up a backup IP address so you will get through to the inbox even if you are blocked by an ISP.
  • C. Automate the daily delivery of Insight Deliverability reports for your warm-up campaigns, especially the Feedback Loop reports to check on true spam complaint rates.
  • D. Ensure that your warm-up audience lists consist of recently opted-in, opened/clicked within the last few months, or are known brand advocates.

Answer: A,B,C

 

NEW QUESTION 33
Your client is interested in using Rapid Retargeter to implement email campaigns based on information about their known customers who have interacted with their website.
Which three of these Composite Events are exposed for Rapid Retargeter? (Choose three.)

  • A. pages that were marked as favorite
  • B. products that were browsed/viewed, where no additional event takes place
  • C. products that were purchased
  • D. products added to a shopping cart, where no additional event takes place
  • E. search strings entered into a website more than twice

Answer: B,D,E

Explanation:
Reference http://www.oracle.com/us/corporate/press/2507127

 

NEW QUESTION 34
A published campaign has an issue that has halted campaign launches. Because of this issue, email notifications were sent to all the key stake holders regarding the failures. You have been contacted to figure out exactly what the issue is, report the issue and if possible fix it.
How should you locate the campaign that is facing this issue?

  • A. Use the Campaign Search feature.
  • B. Use the Manage Campaign screen.
  • C. Look in each folder until you find the campaign.
  • D. Use the Campaign Debugger tool.

Answer: A

 

NEW QUESTION 35
Your client's email analyst advises you that recent reports show an increased soft-bounce rate of 6% for emails launched in the last 30 days. The analyst is worried about being flagged as having a bad reputation by some ISPs and wants you to suppress sending to soft-bounced addresses for the next 30 days.
Which option should you use to handle the soft-bounce problem?

  • A. Create a filter of all soft-bounced addresses for the last three email launches, save it as a PET, and use that as a suppression table for all email campaigns for the month.
  • B. When defining audiences for the next month, add criteria in Filter Designer to suppress all email addresses that have soft bounced in the last 30 days.
  • C. Manually change the DEVERABILITY_STATUS_ field to Undeliverable for any email that soft bounces.
  • D. Take the latest CED report to locate all soft-bounced addresses. Run a Connect job to change the DELIVERABILITY_STATUS_ field to U for those addresses so that messages will no longer be sent to that email address.

Answer: B

 

NEW QUESTION 36
You're creating an Opt-In form for your client. After a new customer submits the subscription form, you want to wait for 24 hours and then send them a follow-up email with a discount offer.
How should you create a form rule to accomplish this?

  • A. Create a form rule that schedules a transactional email campaign with the offer 24 hours after each form submission.
  • B. Create a form rule to trigger a custom event. Set up a program to listen for this customer event, wait for 24 hours, then send the follow-up email offer.
  • C. Create a form rule to populate a table with the submitted data, then schedule a campaign 24 hours later to send all newly entered subscribers the follow-up email.
  • D. Create a form rule that directs the new customer to a URL so they can enter their email address and request the discount coupon.
  • E. Create a form rule to trigger a follow-up email message to the form submitter. In the form rule, specify a 24-hour delay before sending the email.

Answer: E

 

NEW QUESTION 37
What happens when you send a Responsys campaign and the ISP returns a "Hard Bounce" error to the sender?

  • A. A hard bounce of an email message will set the EMAIL_DELIVERABILITY_ STATUS_ field to Undeliverable and messages will no longer be sent to that address.
  • B. A hard bounce of an email message will delete the contact record from the Profile List to ensure that messages will no longer be sent to that address.
  • C. A hard bounce of an email message will cause the record to be logged in to the Hard Bounced table, and you must select that list as a suppression list in future message launches to ensure that you do not send to that address again.
  • D. A hard bounce of an email message will cause the record to be flagged as Hard Bounced in an Insight Report, and you can run a list cleanse process to remove it from your list.

Answer: B

 

NEW QUESTION 38
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